BIS record '2000/1/181'

BibTeX

@inproceedings{BIS:2000/1/181,
  author        = {Dimitris Kardaras and
                   Bill Karakostas},
  title         = {Virtual Communities in Banking: An Empirical Study},
  year          = {2000},
  session       = {E-Banking},
  pages         = {245--254},
  crossref      = {BIS:2000/1},
  bibsource     = {BIS, http://bis.kie.ue.poznan.pl/biblio/},
  abstract      = {Virtual communities (VCs) represent a promising area of Electronic Commerce. Members of a VC have the opportunity to access products and services information and exchange experiences and ideas, without being constrained by physical interaction or geography. Companies may also use VCs to build customer loyalty by cultivating on-line human relationships between peer members, industry experts, or early adopters of a service or technology. This paper reports on a survey of 61 members of VCs, investigating VCs features that can potentially improve customer services in the banking sector. The findings of this study are useful for designing a VC as well as for developing new electronic marketing approaches.}
}

  
@proceedings{BIS:2000/1,
  editor        = {Witold Abramowicz, Maria E. Orlowska},
  booktitle     = {BIS 2000, 4th International Conference on Business Information Systems, Poznań, Poland, 12-13 April 2000},
  title         = {BIS 2000, 4th International Conference on Business Information Systems, Poznań, Poland, 12-13 April 2000},
  publisher     = {Springer Verlag UK},
  isbn          = {1-85233-282-4},
  year          = {2000},
  bibsource     = {BIS, http://bis.kie.ue.poznan.pl/biblio/}
}