BIS record '2004/1/315'

BibTeX

@inproceedings{BIS:2004/1/315,
  author        = {Aleksander Billewicz and
                   Jerzy Gołuchowski and
                   Krzysztof Kania and
                   Roisin Mullins and
                   Ewa Ziemba},
  title         = {On-line Intelligent Training System for Internet Marketing by SME's},
  year          = {2004},
  session       = {E-learning},
  pages         = {227--249},
  crossref      = {BIS:2004/1},
  bibsource     = {BIS, http://bis.kie.ue.poznan.pl/biblio/},
  abstract      = {The article focuses on the construction of the Internet e-marketing training system for SMEs. At the beginning key factors for making a decision to undertake work on the system are described. Advantages of the Internet marketing over the conventional marketing are also enumerated. Further on, the article presents the current state of knowledge of decision makers in small and medium sized enterprises (SMEs) in the field of possibilities the Internet offers for marketing activities, and their needs and expectations regarding the new marketing medium. Next, the focus is directed towards e-learning as a tool supporting decision makers in acquiring knowledge and skills in the field of e-marketing. Moreover, the idea of intelligent Internet-based training system facilitating implementation and maintenance of e-marketing in SMEs is outlined in the article. Particular attention is paid to the module of knowledge testing and assessing. Its programme assumptions and the way it functions are described. Finally, the article depicts a concept of utilisation of the model as a component of the system that allows for personalisation in the system of remote training.}
}

  
@proceedings{BIS:2004/1,
  editor        = {Witold Abramowicz},
  booktitle     = {BIS 2004, 7th International Conference on Business Information Systems, Poznań, Poland, 21-23 April 2004},
  title         = {BIS 2004, 7th International Conference on Business Information Systems, Poznań, Poland, 21-23 April 2004},
  publisher     = {Wydawnictwo Akademii Ekonomicznej w Poznaniu},
  isbn          = {83-7417-019-0},
  year          = {2004},
  bibsource     = {BIS, http://bis.kie.ue.poznan.pl/biblio/}
}